Physician-Led Growth
Strategies That
Drive Real Revenue
We onboard profitable service lines that attract new patients, improve conversion, and increase long-term patient value through programs designed to work inside real clinical environments.
Built by Operators.
Backed by Experience.
We've spent decades building, scaling, and optimizing physician-based practices — from clinical operations and technology development to patient acquisition, conversion, and retention.
Together, we bring a unique combination of clinical insight, business strategy, and real-world execution — helping physicians turn interest into consistent, measurable revenue.
Meet the Founders
Operators who understand both clinical credibility
and business performance.
Strategic Medical Marketing is positioned to help physicians grow intelligently — with practical strategies rooted in real-world clinic operations, technology development, patient conversion, and long-term revenue design.
John Carullo
John Carullo is Co-Founder and CEO of Strategic Medical Marketing, bringing decades of experience in building, scaling, and optimizing physician-based practices.
He is also a co-founder of GetHairMD, where he previously served as President and Chief Innovation Officer, helping scale the platform into a nationally recognized physician-based hair restoration network and driving the development of its core clinical and business model.
John is the original developer, manufacturer and distributor of the Sunetics in-office Clinical Hair Growth Laser — the first FDA-cleared clinical device for promoting hair growth and treating androgenetic alopecia in both men and women.
He has led the development of multiple FDA-cleared medical devices within the hair restoration category and was the recipient of four U.S. patents in medical laser technology.
John has owned and operated 13 hair restoration clinics across the United States and has spent years helping physicians implement treatment programs that combine strong clinical outcomes with measurable business performance.
In addition to his clinical and operational background, John owned and operated a direct response advertising agency focused on generating patient demand and delivering measurable return on marketing investment.
Carrie Carullo
Carrie Carullo is Co-Founder and President of Strategic Medical Marketing and brings a rare combination of clinical experience, operational leadership, and proven revenue development within physician practices.
She spent 15 years as a surgical assistant in a plastic surgery practice, giving her a deep understanding of patient care, surgical workflows, and the expectations of both physicians and patients.
Carrie was also an owner and key operator in building a 13-location clinic network, where she helped develop the patient experience, consultation systems, and revenue frameworks that supported multi-location growth.
She began as the first in-clinic sales consultant and advanced to VP of Sales and Sales Trainer, implementing high-performing consultation systems across all locations.
She has been directly involved in enrolling approximately 6,000 patients into treatment programs, giving her deep insight into patient decision-making, conversion, and retention.
In addition, Carrie built and managed a 100-person call center operation, designed to capture inbound patient demand, improve scheduling efficiency, and ensure consistent conversion from inquiry to consultation across multiple locations.
Why Physicians Work With Us
Most practices do not have a demand problem — they have a conversion and retention problem.
Patients are already searching for solutions. The issue is usually that interest is not being captured, consultations do not convert consistently, and long-term patient value is left underdeveloped.
- Patient demand already exists but the right service architecture is often missing.
- Opportunities are lost between first inquiry, consultation, treatment, and retention.
- Programs underperform when messaging, process, and follow-through are disconnected.
- We help fix that with clinic-tested strategy, positioning, and operational structure.
What We Help Physicians Do
Build a more valuable, scalable practice
Add New Revenue Streams
Introduce profitable service lines that align with your specialty, patient base, and growth goals.
Attract New Patients
Expand beyond your current audience and reach patients who may not otherwise enter your practice.
Increase Conversion
Improve the path from interest to consultation to treatment with stronger enrollment frameworks.
Improve Retention
Create programs that keep patients engaged over time through continuity, maintenance, and follow-up value.
Increase Lifetime Value
Turn one-time treatments into longer patient relationships with structured follow-through and upsell pathways.
Differentiate Your Practice
Stand apart with physician-led programs that are credible, strategic, and operationally practical.
What Makes Strategic Medical Marketing Different
“We are NOT a traditional marketing agency. We have built clinics, enrolled thousands of patients, developed technology, and created systems that drive real revenue.”
That difference matters. Physicians do not need abstract advice. They need a growth partner who understands how patient acquisition, consultation, treatment delivery, and retention actually work inside a real practice.
Frequently asked questions
What exactly do you help physicians implement?
We help physicians develop and implement structured programs designed to attract new patients, improve conversion, and increase long-term patient value. This may include new service lines, patient acquisition strategies, consultation frameworks, and retention systems that fit within your existing practice.
Is this just a marketing service?
No. We are not a traditional marketing agency.
Our approach combines clinical understanding, operational experience, and proven revenue systems. We focus on building programs that work inside real practices — not just generating leads, but converting and retaining patients.
Do I need to change my current practice model?
No. Our goal is to enhance and expand your existing practice — not disrupt it.
We help integrate new opportunities and systems that align with your current workflow, patient base, and long-term goals.
What types of physicians do you typically work with?
We work with:
- Plastic surgeons
- Dermatologists
- Hair restoration physicians
- Aesthetic practices
- Medspas with physician oversight
Any physician looking to grow strategically and improve patient conversion can benefit from what we do.
How is this different from other consulting or marketing companies?
Most firms focus on either marketing or operations.
We bring experience in:
- building and operating clinics
- developing medical technology
- enrolling thousands of patients
- creating conversion and retention systems
We focus on what actually drives revenue inside a practice — not just activity.
Will this help increase surgical volume?
Yes — when appropriate.
Many of the programs we help implement create a pathway that identifies and nurtures patients who may ultimately become candidates for higher-value procedures, while also generating revenue from non-surgical services.
How long does it take to see results?
That depends on the structure implemented and the practice, but many physicians begin to see early traction within the first few months as systems are put in place and patient flow improves.
Our focus is on building sustainable, long-term growth — not short-term spikes.
Do you work with practices in my area?
We evaluate opportunities based on geography, market dynamics, and practice fit.
In many cases, we aim to work with a limited number of physicians within a given area to preserve positioning and opportunity.
What level of involvement is required from me as the physician?
We respect your time.
Our goal is to build systems and structures that operate efficiently within your practice. Your involvement is primarily at the strategic and clinical level, while implementation can be supported through your team.
What does the process look like to get started?
We begin with a strategy call to understand your practice, goals, and current opportunities.
From there, we outline potential approaches and determine whether there is a strong fit to move forward.
Is this a good fit if I already have marketing in place?
Yes.
In many cases, practices already have marketing — but lack structured conversion systems, program design, or retention strategies.
We help improve what happens after the lead comes in, which is where most revenue is gained or lost.
What makes your approach effective?
Our experience comes from building and operating real clinics, developing medical technology, and working directly with thousands of patients.
We understand the full lifecycle — from patient acquisition to consultation to treatment to long-term retention — and design systems that support each stage.
Why should I trust this will work in my practice?
Because our approach is based on real-world experience — not theory.
We've built multi-location clinics, developed FDA-cleared technology, enrolled thousands of patients, and implemented systems that drive measurable results. Our focus is on what works inside a physician practice, not what sounds good in a presentation.